Category: Biotech Business Development
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A Personal Perspective on Ethics vs. Profits Recently, I had a candid conversation with the Sales VP of a mid-size biotech company. We debated an issue that’s becoming increasingly central in business development: pricing transparency. When I shared my belief that offering clear, consistent, and ethical pricing would build stronger trust and partnerships, they pushed…
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As we navigate the complex landscape of biotechnology in 2025, breaking into the biotech market remains both a challenging and rewarding endeavor. The industry continues to evolve rapidly, driven by groundbreaking scientific advancements and an ever-increasing demand for innovative healthcare solutions. For companies aiming to carve out their niche in this competitive sector, understanding and…